We are crazy enough to believe…
We’re crazy enough to believe that there’s no such thing as impossible. The best creative and most compelling stories come to life when you’re willing to push into things no one thought could be done. So put us to the test.
Meet the
Team.
We won a few awards
& features.
It’s not like we are bragging.
We are totally cool about it.
Like, who cares!
Just forget about it!
Jess Loren
Erick Geisler
Sergey Poplavsky
Jess Loren
Chief Executive Officer
Jess Loren is a highly accomplished professional with a broad range of expertise. As a tech entrepreneur, executive producer, and showrunner, she has founded and led two successful companies to profitable exits before the age of 30. In addition to being an internationally published author, Jess currently serves as the Chief Executive Officer and founding partner of To Whom It May Concern Productions, which operates virtual production facilities in Burbank and North Hollywood, California.
Jess has extensively researched how the brain responds to visual imagery, and as a speaker and author, she shares her insights and experience in leadership, production, creative development, and experiential marketing. She has been at the forefront of the digital and visual transformation of businesses, utilizing cutting-edge production techniques and technologies with over 15 years of experience.
With her expertise as an executive producer and showrunner, Jess has effectively managed complex projects for leading global brands such as Netflix, Hulu, Lifetime, A&E, Crackle, and Chicken Soup For The Soul on the production side. On the experiential side, she has worked with major brands such as Microsoft, Nvidia, Absolut, Corona, GE, Kmart, Modelo, Navistar, Tic Tac, Jameson, and USG, among many others. Jess is a highly focused and results-driven leader with proven skills in all aspects of production, including visual effects/virtual production and experiential activations.
Erick Geisler
Creative Director
Erick Geisler is a veteran of the film and television industry with over 40 years of experience. He is a Two-Time Emmy Winning Director, Producer, and Creative Director of To Whom It May Concern, a production company based in Los Angeles with virtual production facilities in Burbank and North Hollywood. Erick began his career as a child actor before transitioning behind the camera to production work, and he has since amassed 25 years of experience in production, post-production, animation, and visual effects.
Erick has produced award-winning content for major networks and streaming platforms, including Netflix, ESPN, Hulu, HBO, A&E, FOX, ABC, MTV, Discovery, and many others. With dozens of feature films and hundreds of television shows under his belt, Erick has gained extensive knowledge of the challenges that productions may face and how to overcome them by working closely with directors, producers, and show creatives.
Erick’s latest project, Echo 3, is currently streaming on AppleTV+.
Sergey Poplavsky
Head of Production
Sergey Poplavsky boasts a distinguished career that bridges the dynamic worlds of film production and digital marketing. With a foundation in Producing in Film from UCLA, Sergey's expertise spans critical areas of production including script analysis, budgeting, team management, and the comprehensive supervision of projects from inception through to completion. His role involves seamless coordination with vendors, detailed financial oversight, and the efficient execution of projects, ensuring successful wraps and transitions to company accounting teams.
Sergey's rich portfolio features collaborations with major platforms such as Netflix, HBO, FOX, CBS, The CW, Starz, Roku, and Crackle, contributing to acclaimed series like "Dead to Me," "Euphoria," and "Perry Mason." His commercial work showcases his ability to connect brands with audiences through engaging narratives, working with high-profile clients and celebrities for brands like Saint Laurent with Al Pacino, Valentino with Zendaya, Calm with LeBron James, and Savage x Fenty with Rihanna and Johnny Depp. Additionally, Sergey's flair for visual storytelling is evident in his music video projects for artists like Sam Smith and Steve Lacy.
Sergey's excellence in his field is recognized through numerous awards. He won the Cannes Lions Grand Prix for Innovation in 2014 for his work with MegaFon at 2Nova, and his project for WWF at 2Nova earned a shortlist position at the Golden Drum awards in 2013 in the Digital category for Websites and Microsites. In 2015, while with HISTORY, he was honored with the High Figure Award for the Best Foreign Entertainment Channel. Most recently, in 2023, Sergey received a Gold Telly Award for the series "Wedding Talk" in the Beauty, Fashion & Lifestyle category, along with a Silver Telly Award for the same series in the Reality – Television category.
From screens to on-premise experiential activations we create moments for those who are willing to immerse themselves. CHILA partners with networks, streamers, brands and agencies to create content in many different forms. We excel within the worlds of television series both scripted and unscripted, films, commercials, and branded content projects.
